The UK's Prince Andrew and Liam Fox, Secretary of State for International Trade, will lead the UK delegation to the China International Import Expo (CIIE) in November.

　　Britain's Prince Andrew [File photo: VCG]

　　More than 30 British companies will attend the event from various sectors including healthcare, life sciences, financial and professional services, education, creative industries, consumer goods, food and agricultural products, aviation and aerospace, automotive, AI and big data.

　　China International Import Expo is set to entertain 2,800 companies, with some 150,000 buyers expected to attend the 5-day event.

　　"CIIE provides an excellent opportunity for exhibitors to go beyond the norm and to expand the status-quo of their current trading levels," said Sun Chenghai, Deputy Director-General of the China International Import Expo Bureau. "It also gives developing countries an opportunity to engage with Chinese companies and showcase their products. At the CIIE, I am sure we will witness new trends in trade and cooperation emerges," added Sun.

　　"Britain has a reputation for being strong in the creative industry, education and financial services. But Chinese consumers see less of some of its high-end manufacturing, aerospace, automotive products," said John Edwards, British Consul-General in Shanghai.