Yeeom's collection[Photo/Yeeom.com]

Debut show attracts attention

The establishment of first post-modern gallery in Tibet was his first step. In 2012, he created his clothing brand“Yeeom” with some of his friends.

His team all has working experience in designing industry in Tibet. It has been the team’s genuine wishes to bring“Yeeom”to the international fashion stage.

The debut show was held on June, 30, 2012. At the stage, both local Tibetans and foreign models showed the first collection of “Yeeom”with elements of combining traditional and modern fashion in Tibet.

“I use the traditional Tibetan consume as the basis of my collection and modern fashion trend as auxiliary factors. Every piece of Yeeom clothing presents an emotional communication from the designer,” said by Tashi.

The biggest difference of Tashi’s first show is the usage of old lanes as the stage. This special design, according to Tashi, is to show the time-honored cultural fortune is the source of Yeeom clothes.

Combination between modern and traditional fashion

As a designer of no specialized education, Tashi has undergone a long period of study and exploration.

Tashi visited tailors in counties to learn traditional skills. And he has adhered to the cutting and color in Tibet tradition.

Tibetan costumes may be always loose and slack with bright colors. Tashi’s men suit is also in this style to express the broad-minded and easygoing of Tibetan people. “I was told by an old tailor that for a successful Tibtan man, his heart must have a wide place where a horse can run,” said by Tashi.

According to Tashi, another story about the color tradition in Tibetan consume tells that a scholar once drove to a grassland in Tibet and he found a women moving her herds with a crimson cloak, at that moment the scholar felt the women is grabbing the rainbow as her clothes, just an unparalleled beauty.

“Only under the sunlight on the plateau, could people wear clothes in such bright colors,” Tashi explained.