In recent years, Lhoka City in southwest China's Tibet Autonomous Region has implemented a three-part promotional strategy of “industry, brand, and trademark”. Through the creation of characteristic industrial brands, resource advantages have been transformed into economic advantages, and a new road to prosperity for farmers and herdsmen has been built.

For example, supported by preferential government policies, Chanang County has established the Songka Strawberry Modern Greenhouse Agriculture Base in Songka Village, Samye Town, which will be built into an agricultural industrialization brand and further enrich rural tourism here, providing employment for 170 people in 50 households.