Chime Tsering, the deputy secretary of the Damshung County Party Committee and county magistrate, is demonstrating how to clean up freshly dug cordyceps.

Performers are dancing at the Cordycep Festival.

Digging for cordyceps.

At the Cordycep Festival, Chime Tsering, the deputy secretary of the Damshung County Party Committee and county magistrate, live broadcast the goods, hoping the specialty products can go out of Tibet and into the whole country.

Cordyceps

Crowds watching a performance at the Cordycep Festival.

The opening ceremony of the Cordycep Festival.

Cordycep Mountain.

This year’s Cordycep Culture Festival uses live broadcasts as the main method to exhibit the colorful cordycep culture to online audiences across the country. Visitors to the festival can share and enjoy the fun of digging for cordyceps in the live broadcast room with online friends and relatives thousands of miles away while enjoying the wonderful programs. 

After the four-hour live broadcast, exposure for the Jijing Damshung broadcast room was as high as 800,000. The sales of Mulan Snow Mountain Cordyceps were worth 2.6 million yuan (365,677 US dollars), with more than 20 million yuan (2.8 million US dollars) of intended orders.